Online and Offline Marketing Strategies

November 16, 2015
 


Speakers


Amy Choi
Senior Digital Strategist, Siren PR

With 6 years of industry experience, Amy has a deep understanding of the digital space and emerging social trends, as evident through her extensive experiences conceptualizing strategic and innovative marketing campaigns that drive buzz, build brand equity and fosters ongoing online engagement.

At Siren PR, Amy spearheads the strategy behind advocacy programs for beauty and haircare brands, developing holistic influencer programs that can be integrated within a larger 360 marketing plan.

Prior to joining Siren PR, Amy has developed and implemented the digital social marketing strategy for various worldwide brands including, Mattel: Barbie, Diageo: Smirnoff & Guinness, Pepperidge Farm, Sports Authority, Seventh Generation and Michelin Guides.

 


Kanika Chadda Gupta
CEO/Founder, Kronologie Agency

Kanika Chadda Gupta is a passionate storyteller and a consummate media professional with 10+ years of experience in television, print, and the digital landscape. Having worked as a television anchor (CNN India), executive producer (Zee TV Americas), writer (The Sindhian), and online editor (SquareKey.com), she has a unique perspective of how the media world has evolved in the last decade. She is a YouTube Content Creator and her channel (“The Kanika Show”) is a platform to discuss women’s issues, relationships, and human-interest features.

In January 2015, she launched her full-service digital marketing firm, Kronologie Agency. Its mission is to help small businesses cultivate their very own compelling brand story. The team builds their clients’ online footprint in a “chronological manner,” starting with web design & development and progressing to well-strategized marketing roadmaps, social media management, brand video production, brand ambassador programs, and mobile applications.

Kanika earned her B.A. in International Relations from Boston University and M.A. in Broadcast Journalism from the University of Miami. She is a member of the Gamma Phi Beta sorority. A trained Indian classical dancer, Kanika performs with the Sa Dance Company. She and her husband live in New Jersey.

 


Rose Jia
Founder, Whiskey Me Up

Rose Jia is a leading digital marketer and strategist at American Express. There she develops and implements digital strategies across the company. One of biggest roles was leading the digital efforts around Small Business Saturday and their primary online experience (shopsmall.com). She is an innovative thinker in acquisition marketing, social media, and digital platforms.

She has a strong passion for understanding Consumer behavior and making impact through marketing innovation. Thus, in her spare time, she leverages her 2 startups as ways to test marketing strategies and techniques. (Whiskey Me Up™ is a new way to discover whiskey through Consumers' own personality traits. TechSeri.es™ is a platform that bridges the gap between industry and startup and pushes the boundaries of tech in traditional industries.)

Before her career as a marketer and entrepreneur, she was an investment banker working with mergers and acquisitions. She graduated from Yale University with a BA in History and Political Science.

 


Stephanie Voong
Founder, SV Consulting

Stephanie Voong is the founder of SV Consulting, a digital marketing firm based in NYC, that helps small businesses increase their social media presence.

Stephanie is dedicated to implement her knowledge, skills and expertise to develop social media marketing strategies necessary for small businesses to prosper. Stephanie teaches programs for business owners on the best practices of social media marketing in her “Social Media Royalty School”.

She offers live social media coverage at events and conferences. She is also a co-author of "The Art of Activation", a speaker, and a proud Syracuse University alumnus. Follow her online! www.stephanievoong.com

 





 



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