Press Release

The Main Ingredient: 
Starting a Successful Restaurant


New York, NY (July 19, 2011) – Asian Women In Business (AWIB) is excited to announce that on Tuesday, August 9, 2011, it will host an intimate and informative workshop on how to launch a successful restaurant.  The workshop will take place from 6PM – 9PM at Pranna Restaurant, 79 Madison Avenue, New York City

Whether you are thinking about opening your own restaurant or are simply interested in the process, this workshop offers a chance to hear the unique perspectives of talented and enterprising Asian women restaurateurs. The evening is a great opportunity to dine on fine cuisine, network and learn about the restaurant business.

Pranna co-owner Payal Sharma will join a panel of restaurant industry professionals such as Motoko Watanabe, Owner, Zenkichi Restaurant; Jennifer Maeng, Owner, Temple Catering; Andrew Rigie, EVP, New York State Restaurant Association. They will address critical issues that include, but are not limited to, start-up financing, cost-control, legal regulations, food service management and marketing.  With years of experience in an industry that moves at lightning speed, these experts know the difference between what works and what doesn’t. In this workshop, they offer the strategies that can help you build a solid blueprint for opening your own restaurant.      

In addition to the panel discussion, a family dinner featuring the Chef’s bold Southeast-Asian inspired dishes and wine will be served. To reserve a seat, participants must RSVP by August 6, 2011. The fee is $50 for AWIB Members and $80 for non-members. Space is limited; register now to reserve your spot in the workshop.

Asian Women In Business ( is the only nonprofit organization in the country with the primary mission of assisting Asian women entrepreneurs. Over the years, AWIB has expanded its mission to address issues affecting the business and professional development of Asian women. AWIB sponsors conferences, workshops and seminars on a variety of business topics and holds frequent networking activities to enable members to make important business contacts. 



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