Press Release

Asian Women In Business Film Event
The Changing Role of Asian Women in Hollywood
(New York City, 8/23/2010)Asian Women In Business’s inaugural film event will take place Wednesday, August 25th, from 6:00 PM to 9:00 PM at Bennett Media Studios, 723 Washington Street, New York, New York. 
The evening’s theme is the changing role of Asian women in Hollywood or specifically, the depiction and treatment of Asian women in mainstream media over the years. Historically, Asian women have been typecast as either a subservient, exotic “Madame Butterfly” type or a scheming, seductive “Dragon Lady” villainess. As the geopolitical and cultural landscape of America continues to change, it is debatable whether or not Hollywood has, in part, begun to shift away from extreme, stereotypical portrayals toward a more colorful and complex interpretation of Asian women.  
The evening will feature a short documentary that examines the lives of three Asian American actresses and their struggle to demystify stereotypes with their own creative body of work. Featuring cartoonist/actress Lela Lee (Angry Little Asian Girl); writer/actress Amy Hill (All American Girl, Next Friday); and actress Ming-Na (ER, The Joy Luck Club, Mulan) this films showcases the endeavors of these women to articulate their own artistic expression to avoid becoming typecast. The film will be followed by a panel discussion comprised of Asian women occupying various positions in the film and entertainment industry such as: Tina Chen (actress), Karin Chien (producer), Christine Choy (Professor and former head of the Kanbar Institute of Film & TV at NYU), Bertha Bay-Sa Pan (director), Sekka Scher (agent) and moderated by Elena Creef (Professor of Asian American Women’s Studies at Wellesley College). The night’s discourse will seek to address the changes, if any, in the portrayal of Asian women by an industry historically known to be rife with prejudices and biases.  
Established in 1995, Asian Women In Business is the only nonprofit organization in the country with the primary mission of assisting Asian women entrepreneurs. Over the years, AWIB has expanded its mission to address issues affecting the business and professional development of Asian women. AWIB sponsors conferences, workshops and seminars on a variety of business topics and holds frequent networking activities to enable members to make important business contacts.



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